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The COVID-19 outbreak in our country has brought much uncertainty to the real estate industry. Buyers and sellers want to remain informed about the current state of the market this spring, whether or not homes are selling in certain areas, updates about the virus, and other information that would affect their real estate plans. 

Email continues to be one of the most widely used digital communication methods in the world today. Businesses of all sizes use email to connect with customers. In terms of real estate businesses, it is a great tool for sharing relevant information with current and prospective clients. 

Not only can you provide relevant news updates over email blasts, but you can also promote your business. Because Americans are remaining at home during the pandemic, they are spending more time online and as a result, are hungry for fresh content each day. Potential buyers and sellers are curious to know how your real estate services will be able to help them reach their goals. They also want to know whether or not you are taking the proper precautions to serve clients while practicing social distancing, as well as any special offerings you may be having.  

Many businesses today will advertise their email lists over their social media accounts. This is also an excellent way to direct people to your website. Once you have identified your target audience for your email list, you can begin tailoring your campaigns to provide the most relevant types of content possible. You want to be sure that the landing page you provide has an opt-in/subscribe button to those who wish to enter their email. 

If your real estate business has yet to create an email list you are missing out on an excellent opportunity to gain subscribers and potentially turn them into your clients.

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