The U.S. Patent and Trademark Office recently awarded Heavy Hammer, Inc. U.S. Patent No. 7,813,958, titled "Method, System, and Software for Geographically Focused Network Advertising." The patent was issued from a non-provisional patent application filed November 17, 2000, which claimed priority from a provisional patent application dated November 17, 1999.
The revolutionary patent contains broad claims directed to how a website derives location data of a user and automatically provides the consumer with relevant location-based advertising content. As a result, advertisers have a greater opportunity to reach customers from the geographic areas in which the advertiser sells its offerings, allowing merchants of all sizes the opportunity to leverage the power of the Internet to promote their businesses cost effectively.
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