The light bulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much time, money, or effort in bringing to fruition. But for the masterminds behind these great ideas, the risk paid off and so too can your next great idea.
“Great ideas are like gold,” says Jim Kukral, author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. “Everybody hopes to find them buried under the floorboards in their house. But just like finding gold, you often need a treasure map. In fiscally constrained times such as these, ideas are what matter most. Businesses live and die from the ideas they come up with. Great ideas get attention and bring people through the doors. The tricky part is figuring out how to find them.”
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