The fact that consumers are going mobile is no secret. In a year (2009) when all other forms of media consumption, as well as media spending, decreased, mobile was the only channel of media that increased dramatically. Mobile media consumption increased 39% over the prior year due to increased talk time, texting and, most importantly, Mobile Web, which according to the Yankee Group, increased 36%.
The question becomes not if consumers are going mobile; they are. Instead, how can we, as real estate firms, leverage this to create a mobile culture within our organization? In order to create a coordinated and integrated approach to mobile marketing, your system must include the “5 Ps of Mobile Real Estate:”
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