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We live in a digital age where you can learn a lot about a business in a matter of seconds with a quick internet search. Because people draw conclusions about you based on what they see on the internet, you need to put a lot of stock into your online reputation. This is especially true in a competitive industry like real estate. The good news is that there are all sorts of steps your real estate business can take to strengthen its online reputation. Consider the following tips to improve your online reputation to appeal to more potential clients. 

Write valuable blog content

Your website’s blog page is the perfect place to share relevant content online. You can write about industry-related topics and information relating to your business. While writing excellent content takes a lot of time and effort, it will pay dividends over time. Your blog posts are a reflection of your business, so you want to be sure that they are well-written, free of misspellings, and are interesting reads. 

Maintain an active social presence

Social media has grown tremendously in popularity over the last decade. Today, social media channels can help customers find your business. If you want to strengthen your business’s reputation, turn your attention to social media. In addition to posting engaging content, you also want to respond to questions, comments, and messages from potential clients. Doing so will show your commitment to providing the best customer service possible. 

Showcase your successes 

One of the best ways to improve your online reputation is to showcase your accomplishments. People are more willing to trust a real estate business that is award-winning and has extensive experience. Even if you do not have any awards to post about online, you can still share your client success stories, and when you reach company goals.

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The internet has changed the way many real estate agents market their services. However, this does not mean that traditional strategies are irrelevant and should be cast to the side. Many of these conventional methods are still worth your time in 2019. Continue reading and discover three examples of traditional real estate marketing strategies that are still relevant today and how they can grow your real estate business.


Does your real estate business utilize a newsletter? They can be a great way to share valuable information with newsletter subscribers who could turn into leads. Many real estate businesses use their newsletters to showcase their best property listings. It can always be used to share market updates, upcoming events in the area, general real estate tips, and so much more. Many real estate professionals do not believe that newsletters are worth their time. However, this belief couldn’t be further from the truth. Even if you only send out a newsletter once a month, it can be an excellent way to remind people of who you are and what you bring to the table.

Community service

An excellent way to showcase your commitment to the community is through community service. Many real estate businesses today sponsor local charities or host events to raise money for good causes. While you should do community service with zero expectations on how it can positively affect your business, it is a great way to build your brand.

Paper advertisements

Paper advertisements such as flyers, postcards, and business cards still serve a purpose in the real estate industry today. Paper advertisements have been used for hundreds of years to catch the attention of customers. Even though we are living in a digital age does not mean that paper advertisements do not serve a purpose.

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One of the best ways to improve your real estate marketing strategy is to incorporate more video content. People love watching videos online for both entertainment and research purposes. Excellent video content will attract more visitors to your website. If you need some inspiration, here are a few examples of video content that you can use to grow your real estate business. 


People love watching interview videos. There is a wide range of persons that you can interview in front of a camera for your real estate content. Reach out to previous clients and see if they would be willing to do a video testimonial of you and your business. You may also want to think about interviewing residents, business owners, builders, mortgage lenders, etc., on real estate-related topics. The goal is to create content that your intended audiences would interest people online.

Property listings

One of the best ways to showcase a property listing online is through video clips. Keep in mind that video is one of the most effective means of capturing the attention of leads. While photos continue to have an important place within the industry, videos are far more engaging forms of content. There are many apps available today that you can use to film and edit videos from your mobile device. Many agents today are also taking advantage of live streaming to showcase a home.

Updates on the market

It is important that homebuyers and sellers remain informed about the real estate market. Consider creating video content about any developments in the markets that you serve. This can be a great way to catch the attention of potential clients. 

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One of the best ways a real estate agent can establish credibility with potential clients is by uploading valuable content online. In a competitive industry, agents need to use a variety of marketing channels to promote their services. An optimized website and social media accounts are excellent platforms for sharing useful content with your intended audiences. Consider incorporating the following types of real estate marketing content into your digital marketing strategy.

Hyper-local tips

In addition to selling homes, real estate agents need to sell areas. Use your blog page to post tips about areas in which you have home listings. For example, you can write about the schools in an area, parks, dining hotspots, and the different forms of transportation available. Localized content is great for search engine optimization because people search the internet by specific location.

Homebuying guides

Buying a home is a lengthy process with several steps along the way. It is also important to note that regulations vary between states. If you want to drive organic traffic to your website, homebuying guides are excellent forms of content. In each guide that you create, include information that is specific to each area.


Why should people choose to hire you over all the other agents in your area? You must put your industry knowledge on display over the internet. Use your website and social accounts to post about your knowledge and experience working in real estate. By doing so, you are strengthening your own personal brand and helping to develop the trust of potential buyers. 

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There are several advantages of search engine optimization (SEO). If you are trying to increase the visibility of your website on search engines, you can use SEO to get you there. SEO places you higher on the results page, which leads to more potential clients finding you online. If you are on the fence about investing in SEO for your real estate business, here are a few significant benefits of it and why it needs to be a part of your marketing strategy.

Cost-effective form of advertising

One of the most appealing benefits of real estate search engine optimization is that it is cost-effective. Unlike many other marketing expenses, SEO is an inexpensive and proven-effective form of advertising. If you hire a company to optimize your site for search engine optimization, it is likely just a one time cost. Also, there are plenty of SEO best practices that you can use on your own that won’t cost you any money at all. An example of such would be the inclusion of local keywords in your blog posts.

Increases exposure 

Real estate businesses use a variety of marketing tactics to extend their reach to potential buyers and sellers. SEO will increase your exposure, which should result in more sales for your business. 

Pays dividends in the long-term

It is important to understand that it can take a while to reap the benefits of search engine optimization on your website. However, given enough time and the correct usage of SEO, you should expect to see an uptick in traffic to your site. Your objective should be to get as many clicks on your website as possible, and search engine optimization is one of the best ways to improve your online visibility.

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Real estate professionals use a variety of marketing tools and tactics to sell their services. In a heavily competitive market, real estate professionals are always striving to improve their marketing efforts to connect with the highest number of people possible. The more people that you can get to your website, the more inquiries you are likely to receive. Here are a few tips on how to improve your real estate marketing strategy in 2019. 

Invest in your real estate website

How would you rate the effectiveness of your real estate website? It is important that your website is fully responsive and is compatible with all digital platforms. You don’t want potential clients not to be able to access your site quickly or on a particular device. 

Use Google Business 

This is a widely underutilized platform that can be used to enhance your online presence. Be sure that you include details like your work hours, a description of your services, company logo, as well as photos. 

Increase your social media following 

Social media has become a large part of digital marketing. Real estate professionals who want to extend their reach using social media should consider the kinds of content they are posting on their social media channels. You want to post useful content about the types of topics and questions people are looking up using search engines. Another step you can take would be to add large social media sharing buttons to encourage people to share your content with their followers.

Use relevant keywords 

Do not underestimate the power of keywords in 2019. By using local keywords and phrases, search engines will push your pages towards the top of search results. There are several tools available online to help you identify what people are searching for in your area.

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