The COVID-19 outbreak in the United States has led government officials to enforce social distancing and other preventative measures. Many people are unaware that the real estate market is still going strong as there continues to be a demand for the buying and selling of homes this spring. During these challenging times, real estate agents need to transition from many traditional real estate practices to more modern approaches. With the availability of technology, agents can continue to work through various digital applications.
Email continues as one of the more favorable methods of communication among business professionals this year. It is an excellent way to connect with people who are in different locations. Many agents are now revamping their existing email newsletters to include more information about their business. In other words, instead of only including links to property listings in your email blasts, consider including things like announcements, upcoming events, videos, online reviews, and links to your social media channels.
Another effective way to communicate with home buyers and sellers during this time of social distancing is through your Facebook page. Because people are quarantined at home, people are spending a significant amount of time on their social media accounts to interact with others. With this, be sure that you are spending time each week maintaining an active presence on your Facebook page. This is an excellent place for prospective buyers to post questions about your services, as well as a great place for you to post updates regarding the market and your services. Also, do not be afraid to share a wide variety of content, such as posts about the local community by highlighting small businesses.
In 2020, we also have mobile apps at our disposal which allow real estate agents to not only market home listings but interact directly with clients. Popular shared video platforms include Zoom and Facetime, as they are viable options during the COVID-19 outbreak.
