The COVID-19 pandemic in the U.S is leading real estate agents to adopt video conferencing applications in an unprecedented state of the industry. By using digital platforms to conduct business virtually, many agents are remaining successful without person-to-person contact.
Shared video platforms like FaceTime and Zoom are viable options during this time of social distancing. From behind a screen, a shared video platform allows buyers to see a home in its entirety. These platforms have increased in popularity in the last several weeks, which may be beneficial to the industry moving forward. Because many agents are being forced outside their comfort zone from traditional real estate practices (in person meetings, open houses), we can expect a shift within the industry to more modern approaches to conducting business. In other words, we can expect a larger focus on technologies moving forward.
While there is a learning curve, agents should embrace new digital platforms to improve their day-to-day operations and a means of providing the best customer service possible. Here are two types of shared video tools commonly used by real estate agents today and some reasons why they are appealing options.
Zoom
-A client can access it on their phone, tablet, desktop, or laptop.
-A client can join easily by clicking on a link (no download required for this platform).
-There is a recording feature that allows a user to save and document meetings.
FaceTime
-Extremely user-friendly. A client only needs to press a button to accept a call from the agent, making it an ideal choice for older clients.
-It is primarily used for one-on-one communications; however, can support several users on one call.
-It is free!
By implementing new industry practices, real estate agents can continue to grow their business while practicing social distancing in 2020. We should anticipate that shared video platforms will continue to grow in popularity even after the COVID-19 pandemic comes to an end.
