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One of the best ways a real estate agent can establish credibility with potential clients is by uploading valuable content online. In a competitive industry, agents need to use a variety of marketing channels to promote their services. An optimized website and social media accounts are excellent platforms for sharing useful content with your intended audiences. Consider incorporating the following types of real estate marketing content into your digital marketing strategy.

Hyper-local tips

In addition to selling homes, real estate agents need to sell areas. Use your blog page to post tips about areas in which you have home listings. For example, you can write about the schools in an area, parks, dining hotspots, and the different forms of transportation available. Localized content is great for search engine optimization because people search the internet by specific location.

Homebuying guides

Buying a home is a lengthy process with several steps along the way. It is also important to note that regulations vary between states. If you want to drive organic traffic to your website, homebuying guides are excellent forms of content. In each guide that you create, include information that is specific to each area.


Why should people choose to hire you over all the other agents in your area? You must put your industry knowledge on display over the internet. Use your website and social accounts to post about your knowledge and experience working in real estate. By doing so, you are strengthening your own personal brand and helping to develop the trust of potential buyers. 

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