What Real Estate Agents Need to Know About Social Media Marketing

Real estate is one of the most competitive industries today. As such, agents are always vying for more leads through various marketing campaigns and strategies. One of the best ways to attract more buying and selling prospects is through social media marketing. Keep reading and discover a few important points that real estate agents need to know about social media marketing in 2019.

Rely on Instagram

Agents need to understand the significance of Instagram in the world today. It is without a doubt one of the best platforms available for sharing content. Instagram is exceptionally user-friendly and is one of the best for generating new leads. By posting pictures and short videos, realtors can showcase listings from their mobile devices in just a matter of minutes.

Don’t forget about Facebook

When most people think about social media, Facebook is one of the first things that comes to minds. While it is the oldest of the social media giants, real estate agents should not sleep on this platform. This social media platform continues to be one of the best places to share content and generate engagement. In addition to promoting property listings, real estate agents can use Facebook to post about local news and community events.

Use hashtags to increase discoverability

Hashtags have been used by users for years to promote social media posts. While many people argue that hashtags make a post look spammy, if used correctly, they can be used to increase discovery on social media. This is because the right hashtags can make it easier for some buyers and homeowners to find your business online.

Seek out testimonials

What better way to convince potential buyers and sellers online that they should work with you than providing them with written testimonials from your previous customers? Don’t be afraid to reach out to people who you have worked with and see if they would be willing to write a review for your company page. Testimonials are great because people like having some reassurance they are working with a reputable individual.

Use social media metrics to tweak strategies

Social media metrics can be used to see which social media strategies are generating results and which ones need to be modified. Metrics will show the levels of engagement across the agent's social media platforms. This insightful information will steer a user in the right direction with their future social media campaigns.

HUD Foreclosures

HUD foreclosures and VA Foreclosures are some of the best homes to buy when price is part of the equation. As with most Americans, price is always a concern. If not buying the same house for less, why not buy more house for the same dollar invested? When looking for a good deal it is hard to do better than the VA or HUD foreclosures market. The simple truth is that there are just more VA and HUD homes on the market, as they represent such a large number of mortgages that are generated each year. This translates into more foreclosures just by the magnitude of difference between all others comparing to the two largest.

The two largest also being government owned and operated means that they have less time to wait to make money back on the home. The FHA is especially known for selling HUD homes for less than the average sales price in a given area. FHA foreclosures represent a fraction of HUD but they are still a significant number of homes and both should be considered.

VA (Veterans Administration) and HUD (Housing and Urban Development) have different and unique opportunities for the buyer. Both are often forgiven for the local taxes normally associated with the purchase of a home (this is on a county by county basis). Be sure to ask the local title company or escrow company to look into it for you before closing as this is often missed due to their are not used to dealing with the 2 to 3 percent of the market that VA and HUD foreclosures represent.

Free Foreclosure Listings

USHUD.com is a website that simplifies the process of finding foreclosures and HUD properties. Everyone thinks they are a real estate web surfing pro until they search for foreclosure homes and stumble upon a numerous sites that want to charge a fee to see their listings. With USHUD.com that’s not the case. When searching for HUD properties or a home finding website for foreclosure it is important to know what you are looking for. It is important to use a niche company that specializes in foreclosures like USHUD.com. We have put together 2 tools that have made the real estate search process of our website much easier to navigate. The Homesearch online tool is filled with foreclosure lists and free listings of hud homes for sale. Most of our users start with a broad search with the homesearch online tool to see the most HUD properties and foreclosure lists in your area and narrow their search down with the Homefinder online tool. The homefinder online tool is a custom filter system that we breakdown the area based upon filters such as convention and foreclosure listings. This give you the option to filter out conventional listings and focus on just the foreclosures in the market. We thank you for making us Americas top home finding website for foreclosure and Hud properties. Free listings of hud homes for sale are hard to come by but should always be free and that’s the way things are going to stay on our website.

Foreclosure Listings Increasing

As the market settled after the mortgage meltdown foreclosure listings also settled and fewer homes were on the market with a placard reading “Bank Foreclosure” in big red lettering. This was a good thing for the entire real estate market. Having an abundance of foreclosures brings the entire market down and it makes it harder for home owners, who would like to move, to get the appropriate price for their home as a similar home down the same street was sold for substantially less and the appraiser is using the foreclosure as a comparable sale.

This is just one of the problems when there are too many foreclosure listings in any area. Another issue is the television set that sits in everyone’s living room harping about the price of homes based on the number of foreclosures and this constant barrage of negative information makes most people sit on the sidelines waiting for the market to either implode completely or to correct itself. Meanwhile while they wait, others are buying foreclosure listings and making great investments.

Whatever the reason, a market can only handle so many foreclosure listings at any given time. The more foreclosures, the lower the market gets and this is a lesson the banks that were foreclosing and selling off realized too late. The market and their investments would have been better off if there had not been a rush to divest themselves of the toxic assets made more toxic by their own actions.